MoodShare is a tool for creative professionals which solves the thorny problem of not being able to read other people’s minds. Instead, we believe that collaborative mood boards are the best way to get consensus around an idea and it’s execution.
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Off the back of my work with Fallon on the Sony Global re-pitch, I was asked to help pitch for the Nationwide account at 18 Feet and Rising. And this time we won :)
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Headspace is a startup that aims to make meditation an indispensable tool for modern life.
Working alongside the core strategy team at BBH London, my role was to source and direct a team of super talented freelancers. In a few short months we created everything you can possibly imagine for the new brand – logo, tone of voice, explanatory illustrations and animations, guided meditations, films, emails, Keynotes, stationery, books, and of course an entire website and iPhone app.
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After creating the most memorable ads of the noughties, Fallon London was asked to re-pitch for the global Sony account. With enough traditional creatives in-house to sink a ship, I was asked to help diversify their offering by conceiving digital platform ideas across every facet of the Sony Corporation.
This was an amazing brief and an extremely rewarding month of hard work. Unfortunately Fallon wasn’t successful, which means that all those ideas have now been locked away (temporarily) in my golden refrigerator…
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The-Affair was the first fashion brand in the world to be inspired exclusively by literature.
Co-founded by myself and David Black in late 2007, the brand is a response to the mindless mindless hip-hop and pop cultural references that define streetwear. We decided instead to recognise and target the discerning intellect of men who read.
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This was the first pitch that we won after creating the de-construct office in Amsterdam. The brief was simply to connect Tommy Hilfiger Denim with music.
Eschewing the easy route of simply associating Hilfiger with whatever semi-famous band they couldn’t afford, we decided to create a meaningful in-store experience instead.
My Denim, My Music is an interactive audio installation that allows customers to release the sound of the new denim styles whilst browsing in-store. -
Everything Matters is much more than a consumer-facing website. It is the entire comms platform for Panasonic Europe through to 2010. And its the culmination of almost a year’s work which began with the strategy, in conjunction with Vizeum (UK) and Strawberry Frog (NL).
As a website, ‘Everything Matters’ is a content portal. It was created to be a central repository for the various brand stories that Panasonic has to tell, but has not for various reasons. The content can be filtered by the user, and of course the site is fully dynamic and modular.
Awarded the FWA Site of the Day 02.09.2008
Awarded the Interactive Pick of the Day 05.09.2008 by Creativity Online -
Just another Jesus shirt you’re thinking, right? Not exactly… ‘Muslim Jesus’ is a reflection on the futility of religious intolerance. From afar, Jesus stares serenely at those surrounding you. But up close, Islamic crescents cluster together in abstract patterns. Anyone close enough to know this and still want to have it out, should’ve already registered on your fuckwit radar.
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2007 saw Adidas (global) focus most of their marketing budget on the second version of their ‘Impossible is Nothing brand campaign. de-construct created this destination site to house the inspirational content of Adidas’ stable of world-class athletes including David Beckham and the current men’s 100m World Record holder, Tyson Gay.
Awarded a Gold Clio 2008, Content & Contact.
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de-construct was tasked with creating a step-change in the way Panasonic communicates across Europe, by putting digital at the heart of their comms strategy across 2008 and beyond.
Working with Strawberry Frog Amsterdam (ATL) and Vizeum UK (media strategy), our brief was to come up with a platform concept from which every single marketing channel would use as a base – TV, print, digital, PR, POS and retail. No small task as the concept had to ring true for extremely disparate audiences both internally at Panasonic, as well as to the consumer.