MoodShare is a tool for creative professionals which solves the thorny problem of not being able to read other people’s minds. Instead, we believe that collaborative mood boards are the best way to get consensus around an idea and it’s execution.
Nationwide is a building society, not a bank. Building societies answer to their members, whilst banks answer only to their shareholders. Unfortunately most people don’t know this. Our challenge was to make what many wrongly consider a semantic difference into something tangible that they could talk about in the pub.
Headspace is a startup that aims to make meditation an indispensable tool for modern life.
Working alongside the core strategy team at BBH London, my role was to source and direct a team of super talented freelancers. In a few short months we created everything you can possibly imagine for the new brand – logo, tone of voice, explanatory illustrations and animations, guided meditations, films, emails, Keynotes, stationery, books, and of course an entire website and iPhone app.
The fantastical world of Avatar is set in the year 2150. Yet we are stuck in the very real world of the present day, trying to sell products with 2009 technology.
‘Connecting Worlds’ was an unrealised ARG concept to bridge this gap, where Nokia creates a version of it’s future self set in the same world as Avatar. Our vision was to enhance the film going experience, whilst creating a legitimate space for Nokia to own the discussion around the future of communication.
Eschewing the easy route of simply associating Hilfiger with whatever semi-famous band they couldn’t afford, we decided to create a meaningful in-store experience instead. My Denim, My Music is an interactive audio installation that allows customers to release the sound of the new denim styles whilst browsing in-store.
Everything Matters is much more than a consumer-facing website. It is the entire comms platform for Panasonic Europe through to 2010. And its the culmination of almost a year’s work which began with the strategy, in conjunction with Strawberry Frog (NL) and Vizeum (UK).
As a website, ‘Everything Matters’ is a content portal. It was created to be a central repository for the various brand stories that Panasonic has to tell. Both in style and approach, it is a radical departure for Panasonic. There is very little product detail on the site and the soft grey gradients on white was dispensed with for a more tactile, human art direction. Major battles that we fought very hard to win.
2007 saw Adidas (global) focus most of their marketing budget on the second version of their ‘Impossible is Nothing brand campaign. de-construct created this destination site to house the inspirational content of Adidas’ stable of world-class athletes including David Beckham and the current men’s 100m World Record holder, Tyson Gay.