Concept and art direction for TribalDDB’s motion identity, to be used as a bumper for all motion graphics produced by the company. After Effects by Isaac Bell.
2005 - Project List
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Ascot Botannica is a boutique bric-a-brac shop cum nursery in Brisbane, Australia. The simple concept behind the brand is that the shop acts like a filter – leaving only the four-leaf clovers for you to come and find. Final production involved business cards, street signage and printed carry bags.
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This was a speculative project at TribalDDB for TUI (Thompson), the aim of which was two-fold: a). to show the breadth of TUI’s global coverage and b). to simplify their overly-complex search system. The concept was to replace the bewildering array of dropdown menus with a map and 3 key questions: how much? when? and how long can you handle in a plane?
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Leveraging the heritage of the UK’s best selling small car, the launch strapline for the Golf Plus was “A Golf. Just a little bit bigger”. We translated this concept online into a series of experiments an obsessed owner does involving the car and his (seemingly) shrinking dog, Roscoe.


