This wall was the second collaboration between myself, Dangerous Dave and Wen. We began a few days before halloween with 20 litres of black paint and the previous mural. I recorded the whole process and compressed it into these 90 sec. Its much nicer to watch that way.
2006 - Project List
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The core concept was that in a convertible, all your senses become more stimulated. – the scent of a BBQ becomes massive, the sound of a radio becomes all-consuming. Taking visual cues from the campaign TV spot, we created a completely immersive world where you can literally “rediscover your senses”.
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Volkswagen UK partnered with 4 illustrators across Europe to create a series of de-cals for the New Beetle. Apart from a microsite, it was decided that VW actually needed a new brand to best communicate the concept behind the project. After many proposals, ‘Art’ was (unfortunately) chosen. From this point it was a small, logical step to use the gallery metaphor for the microsite.
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Article published in Computer Arts magazine about branding in the digital world.
My position was – and still is – that brands can and must interact individually with the online consumer. It is no longer enough to design a logo with only the printer in mind because a rigid set of guidelines cannot effectively communicate with an increasingly fragmented audience. Online, flexibility is key, and the most successful brands respond to their audience, give them feedback, and grow and change over time. In terms of creating marques that embracing this flux yet retain a consistent message, the only way is to create systems as opposed to static logos.
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The first collaboration between myself, Dangerous Dave and Wen. We had a new flat, a house-warming party very soon, no concept whatsoever and a whole lot of beer. If you’re interested, I did the typography. And who knows, possibly I will save the world. And you might too…
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Concept and art direction of TribalDDB London’s Summer 2006 showreel. After Effects by Isaac Bell.
