This wall was the second collaboration between myself, Dangerous Dave and Wen. We began a few days before halloween with 20 litres of black paint and the previous mural. I recorded the whole process and compressed it into these 90 sec. Its much nicer to watch that way.
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The core concept was that in a convertible, all your senses become more stimulated. – the scent of a BBQ becomes massive, the sound of a radio becomes all-consuming. Taking visual cues from the campaign TV spot, we created a completely immersive world where you can literally “rediscover your senses”.
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Volkswagen UK partnered with 4 illustrators across Europe to create a series of de-cals for the New Beetle. Apart from a microsite, it was decided that VW actually needed a new brand to best communicate the concept behind the project. After many proposals, ‘Art’ was (unfortunately) chosen. From this point it was a small, logical step to use the gallery metaphor for the microsite.