2007 saw Adidas (global) focus most of their marketing budget on the second version of their ‘Impossible is Nothing brand campaign. de-construct created this destination site to house the inspirational content of Adidas’ stable of world-class athletes including David Beckham and the current men’s 100m World Record holder, Tyson Gay.
Awarded a Gold Clio 2008, Content & Contact.
de-construct was tasked with creating a step-change in the way Panasonic communicates across Europe, by putting digital at the heart of their comms strategy across 2008 and beyond.
Working with Strawberry Frog Amsterdam (ATL) and Vizeum UK (media strategy), our brief was to come up with a platform concept from which every single marketing channel would use as a base – TV, print, digital, PR, POS and retail. No small task as the concept had to ring true for extremely disparate audiences both internally at Panasonic, as well as to the consumer.
‘Un-illustrated’ is a self-initated project exploring the power of illustration. The concept was very simple – use absence to speak volumes.
Boredom Is Your Fault was an outlet to hone my critical thinking and writing about the advertising industry for many years. Discontinued in January 2010 owing to time commitments, but the ethos still serves as a personal manifesto.
‘Your Own Personal Jesus’ is a project that explores the idea that religion has been replaced with global consumer capitalism and its associated vices. Taking an iconic image of Jesus as the ground, I developed a system in Flash which replaces the pixels with any symbol desired. The example above is a composite running top-to-bottom as follows: Alcohol; Death #1; Tobacco; Cocaine; Caffeine; Wealth #1; Ecstasy; Death #2; Wealth #2.
Launching soon as a website, Your Own Personal Jesus will open this project up for anyone to upload any symbol of their choice, then publish the result as part of their blog, allowing them to quickly and easily make a comment on religion today. The results will be exhibited in London.
