Boredom Is Your Fault was an outlet to hone my critical thinking and writing about the advertising industry for many years. Discontinued in January 2010 owing to time commitments, but the ethos still serves as a personal manifesto.

Begun in January 2006, its an uncompromising filter of the best creativity that our little globe has to offer – be it art, design, advertising, music or fashion. In other words, its an archive of all the coolest stuff I come across over the countless hours I spend scouring the web. Its the space where I can say what I think about other people’s work whilst shameless promoting my own.

The logo was intentionally created to mimic the magnets you get as a child to play with on the fridge. And in many ways that is part of the manifesto – to look at the world as with the eyes of a child. To constantly be in awe of everything around you.

It was the first wordpress theme I designed and coded. It was always my intention to release it into the wild, but my coding leaves a lot to be desired ;-p. Many thanks to Chris Blackburn for his help in this department.

Launch boredom is your fault