2007 saw Adidas (global) focus most of their marketing budget on the second version of their ‘Impossible is Nothing brand campaign. de-construct created this destination site to house the inspirational content of Adidas’ stable of world-class athletes including David Beckham and the current men’s 100m World Record holder, Tyson Gay.
Awarded a Gold Clio 2008, Content & Contact.
de-construct was tasked with creating a step-change in the way Panasonic communicates across Europe, by putting digital at the heart of their comms strategy across 2008 and beyond.
Working with Strawberry Frog Amsterdam (ATL) and Vizeum UK (media strategy), our brief was to come up with a platform concept from which every single marketing channel would use as a base – TV, print, digital, PR, POS and retail. The concept had to be true to both Panasonic (in order to sell it internally) as well as the consumer (in order that it is actually relevant and therefore works).
Unfortunately this is an ongoing project and commercial sensitivity means I can not show any work just yet. But stay tuned, its going to be good.
de-construct was engaged by P&G in a 50/50 share research project around the nascent possibilities of interactive outdoor advertising. Unfortunately the project never went into production but these were some concepts illustrating how to use live data feeds to define the creative and drive footfall into the store adjoining the media placement (Boots in this case).
the-affair is a brand that creates beautiful conceptual t-shirts for the intelligent consumer tired of the cute-sy threadless aesthetic. Its the love child of myself and Dangerous Dave Black.
With no physical presence on the high-street, we began with the simple insight that fitting rooms have full length mirrors for a reason. The website was thus created to mimic the actual experience of trying the shirts on.
Awarded the FWA Site of the Day 29.03.2008
‘Un-illustrated’ is a self-initated project exploring the power of illustration. The concept was very simple – use absence to speak volumes.
de-construct won a 5-way pitch for the design and strategy of the Sony / Sky PSP video download service, psp.tv.
The Museum of Illustration (MOI) is a concept spearheaded by Quentin Blake, famed for bringing all Roald Dahl’s characters to life. By 2011 they will have a building in London’s newly redeveloped King’s Cross area, but until then, they have a website.
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