The Museum of Illustration (MOI) is a concept spearheaded by Quentin Blake, famed for bringing all Roald Dahl’s characters to life. By 2011 they will have a building in London’s newly redeveloped King’s Cross area, but until then, they have a website.

Intentionally austere graphic design allows the diversity of illustrations to come to the fore. The Flash site will use the map paradigm to allow the user to navigate content in a more exploratory way, making use of layouts within layouts within layouts.As the Art Director, I am responsible for the look and feel of the site as well as all video shoots and all creative presentations to client. The MOI continues to be a work in progress. A basic HTML site will be online from November 2, 2007 and the full Flash site will be online in early 2008.Launch the Museum of Illustration