de-construct won a 5-way pitch for the design and strategy of the Sony / Sky PSP video download service, psp.tv.

Whilst the PSP would be the device on which you would watch the content, the interface had to function across multiple devices including the PS3 (TV) as well as a traditional computer. This meant the interface design had to platform independent and truly scalable. In effect, it had to adapt to each new device in the most appropriate way. This was achieved by designing for the most restrictive device first – the PSP – and adding functionality where possible and relevant.Work continues today in collaboration with Neil Brody’s Research Studios. Estimated launch date is Summer 2008.