de-construct was tasked with creating a step-change in the way Panasonic communicates across Europe, by putting digital at the heart of their comms strategy across 2008 and beyond.

Working with Strawberry Frog Amsterdam (ATL) and Vizeum UK (media strategy), our brief was to come up with a platform concept from which every single marketing channel would use as a base – TV, print, digital, PR, POS and retail. The concept had to be true to both Panasonic (in order to sell it internally) as well as the consumer (in order that it is actually relevant and therefore works).

Unfortunately this is an ongoing project and commercial sensitivity means I can not show any work just yet. But stay tuned, its going to be good.