de-construct was tasked with creating a step-change in the way Panasonic communicates across Europe, by putting digital at the heart of their comms strategy across 2008 and beyond.

Working with Strawberry Frog Amsterdam (ATL) and Vizeum UK (media strategy), our brief was to come up with a platform concept from which every single marketing channel would use as a base – TV, print, digital, PR, POS and retail. No small task as the concept had to ring true for extremely disparate audiences both internally at Panasonic, as well as to the consumer.