the-affair is a brand that creates beautiful conceptual t-shirts for the intelligent consumer tired of the cute-sy threadless aesthetic. Its the love child of myself and Dangerous Dave Black.
With no physical presence on the high-street, we began with the simple insight that fitting rooms have full length mirrors for a reason. The website was thus created to mimic the actual experience of trying the shirts on.
Awarded the FWA Site of the Day 29.03.2008
To list my responsibilities would simply take too long, but ‘absolutely everything involved in starting and marketing a business’ would be pretty close.
Applying what I do everyday for other people into my own concept/business has been nothing short of exhilarating. Every day I am learning first-hand what we sell to clients on a daily basis – and this is very valuable information.By far the most interesting part is the blog marketing. Obviously as a start-up brand we have nought but our wits and instincts to get our message out there. So how do you get an unknown brand known? And how do you sell t-shirts that aren’t expensive in your home market but are pretty expensive everywhere else? If you’re interested, check our press-to-date here.
