This was the first pitch that we won after creating the de-construct office in Amsterdam. The brief was simply to connect Tommy Hilfiger Denim with music.
Eschewing the easy route of simply associating Hilfiger with whatever semi-famous band they couldn’t afford, we decided to create a meaningful in-store experience instead.
My Denim, My Music is an interactive audio installation that allows customers to release the sound of the new denim styles whilst browsing in-store.