After creating the most memorable ads of the noughties, Fallon London had to re-pitch for the global Sony account in late 2009.
With enough traditional creatives to sink a ship, my brief was to diversify their pitch offering by conceiving platform ideas across every facet of the Sony Corporation.
The fantastical world of Avatar is set in the year 2150. Yet we are stuck in the very real world of the present day, trying to sell products with 2009 technology.
‘Connecting Worlds’ was an unrealised ARG concept to bridge this gap, where Nokia creates a version of it’s future self set in the same world as Avatar. Our vision was to enhance the film going experience, whilst creating a legitimate space for Nokia to own the discussion around the future of communication.
I thought it would be nice to take de-commissioned train departure signs (the rotating ones), and repurpose them to display a Twitter feed / hashtag. Currently looking for collaborators…
