After creating the most memorable ads of the noughties, Fallon London was asked to re-pitch for the global Sony account. With enough traditional creatives in-house to sink a ship, I was asked to help diversify their offering by conceiving digital platform ideas across every facet of the Sony Corporation.
This was an amazing brief and an extremely rewarding month of hard work. Unfortunately Fallon wasn’t successful, which means that all those ideas have now been locked away (temporarily) in my golden refrigerator…