Headspace is a startup that aims to make meditation an indispensable tool for modern life.
Working alongside the core strategy team at BBH London, my role was to source and direct a team of super talented freelancers. In a few short months we created everything you can possibly imagine for the new brand – logo, tone of voice, explanatory illustrations and animations, guided meditations, films, emails, Keynotes, stationery, books, and of course an entire website and iPhone app.