I am a creative and an entrepreneur.
I make things. Or more accurately, I give birth to things, leaving the making up to a team of specialists whose skills I deeply envy.
The things I bring into this world vary pretty dramatically – a fashion brand, a software product, a service, a poster, a website or a film. The link for me between the action of what we do in advertising and the impact on the business is not something to put in a case study film, but money in the bank. Good creative doesn’t win awards, it generates sales.
Trained in visual communications, I have worked in various agencies around the world and was most recently Associate Creative Director at R/GA London.