The fantastical world of Avatar is set in the year 2150. Yet we are stuck in the very real world of the present day, trying to sell products with 2009 technology.
‘Connecting Worlds’ was an unrealised ARG concept to bridge this gap, where Nokia creates a version of it’s future self set in the same world as Avatar. Our vision was to enhance the film going experience, whilst creating a legitimate space for Nokia to own the discussion around the future of communication.
Everything Matters is much more than a consumer-facing website. It is the entire comms platform for Panasonic Europe through to 2010. And its the culmination of almost a year’s work which began with the strategy, in conjunction with Strawberry Frog (NL) and Vizeum (UK).
As a website, ‘Everything Matters’ is a content portal. It was created to be a central repository for the various brand stories that Panasonic has to tell. Both in style and approach, it is a radical departure for Panasonic. There is very little product detail on the site and the soft grey gradients on white was dispensed with for a more tactile, human art direction. Major battles that we fought very hard to win.
2007 saw Adidas (global) focus most of their marketing budget on the second version of their ‘Impossible is Nothing brand campaign. de-construct created this destination site to house the inspirational content of Adidas’ stable of world-class athletes including David Beckham and the current men’s 100m World Record holder, Tyson Gay.
Boredom Is Your Fault was an outlet to hone my critical thinking and writing about the advertising industry for many years. The name serves as a personal manifesto and the logo intentionally mimics children’s fridge magnets, to remind us all that we should look at the world as with the eyes of a child.
Volkswagen UK partnered with 4 illustrators across Europe to create a series of de-cals for the New Beetle. Apart from a microsite, it was decided that VW actually needed a new brand to best communicate the concept behind the project.
After many proposals, ‘Art’ was chosen. From this point it was a small, logical step to use the gallery metaphor for the microsite.