MoodShare is a tool for creative professionals which solves the thorny problem of not being able to read other people’s minds. Instead, we believe that collaborative mood boards are the best way to get consensus around an idea and it’s execution.
Creative Direction - Project List
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Headspace is a startup that aims to make meditation an indispensable tool for modern life.
Working alongside the core strategy team at BBH London, my role was to source and direct a team of super talented freelancers. In a few short months we created everything you can possibly imagine for the new brand – logo, tone of voice, explanatory illustrations and animations, guided meditations, films, emails, Keynotes, stationery, books, and of course an entire website and iPhone app.
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The-Affair was the first fashion brand in the world to be inspired exclusively by literature.
Co-founded by myself and David Black in late 2007, the brand is a response to the mindless mindless hip-hop and pop cultural references that define streetwear. We decided instead to recognise and target the discerning intellect of men who read.
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This was the first pitch that we won after creating the de-construct office in Amsterdam. The brief was simply to connect Tommy Hilfiger Denim with music.
Eschewing the easy route of simply associating Hilfiger with whatever semi-famous band they couldn’t afford, we decided to create a meaningful in-store experience instead.
My Denim, My Music is an interactive audio installation that allows customers to release the sound of the new denim styles whilst browsing in-store.