Everything Matters is much more than a consumer-facing website. It is the entire comms platform for Panasonic Europe through to 2010. And its the culmination of almost a year’s work which began with the strategy, in conjunction with Vizeum (UK) and Strawberry Frog (NL).
As a website, ‘Everything Matters’ is a content portal. It was created to be a central repository for the various brand stories that Panasonic has to tell, but has not for various reasons. The content can be filtered by the user, and of course the site is fully dynamic and modular.
The phrase “Keep your friends close, but your enemies closer” was the departure point for the latest t-shirt in the-affair’s quest to clothe the creative men of this world in something that not only looks good, but starts intelligent conversations.
Just another Jesus shirt you’re thinking, right? Not exactly… ‘Muslim Jesus’ is a reflection on the futility of religious intolerance. From afar, Jesus stares serenely at those surrounding you. But up close, Islamic crescents cluster together in abstract patterns. Anyone close enough to know this and still want to have it out, should’ve already registered on your fuckwit radar.
2007 saw Adidas (global) focus most of their marketing budget on the second version of their ‘Impossible is Nothing brand campaign. de-construct created this destination site to house the inspirational content of Adidas’ stable of world-class athletes including David Beckham and the current men’s 100m World Record holder, Tyson Gay.
the-affair is a brand that creates beautiful conceptual t-shirts for the intelligent consumer tired of the cute-sy threadless aesthetic. Its the love child of myself and Dangerous Dave Black.
With no physical presence on the high-street, we began with the simple insight that fitting rooms have full length mirrors for a reason. The website was thus created to mimic the actual experience of trying the shirts on.
The Museum of Illustration (MOI) is a concept spearheaded by Quentin Blake, famed for bringing all Roald Dahl’s characters to life. By 2011 they will have a building in London’s newly redeveloped King’s Cross area, but until then, they have a website.
After the extremely successful Da Vinci Code campaign, de-construct was asked to provide speculative ideas for a new CRM system with digital at its heart. We created the idea of Eurostar Live as a way of sharing content across multiple channels – online, mobile and digital outdoor.
de-construct was asked to pitch the strategy and website for TeamVertu – Vertu’s high-profile sports sponsorship programme, currently centred around the Ferrari Challenge. We pitched an integrated concept where ‘Attention to Detail’ became the overarching message across every facet of their communications – from registration on the website through to the event itself.
Boredom Is Your Fault isn’t just another blog – its a lens through which you see the world. Think of it as a personal ethos, a manifesto for living if you will.
