the-affair is a brand that creates beautiful conceptual t-shirts for the intelligent consumer tired of the cute-sy threadless aesthetic. Its the love child of myself and Dangerous Dave Black.

With no physical presence on the high-street, we began with the simple insight that fitting rooms have full length mirrors for a reason. The website was thus created to mimic the actual experience of trying the shirts on.

Awarded the FWA Site of the Day 29.03.2008

To list my responsibilities would simply take too long, but ‘absolutely everything involved in starting and marketing a business’ would be pretty close.

Applying what I do everyday for other people into my own concept/business has been nothing short of exhilarating. Every day I am learning first-hand what we sell to clients on a daily basis – and this is very valuable information.By far the most interesting part is the blog marketing. Obviously as a start-up brand we have nought but our wits and instincts to get our message out there. So how do you get an unknown brand known? And how do you sell t-shirts that aren’t expensive in your home market but are pretty expensive everywhere else? If you’re interested, check our press-to-date here.

Launch the-affair

Cast your mind back to the old days, when 2.0 was something you’d find on the side of a box of software. Remember, before Flickr? When having your photos online was anything but easy?

Launch pre-Flickr

This triptych captures the hysteria generated by the mass-media ‘war’ propaganda immediately following September 11, 2001. The single protagonist floats through an isolated cityscape, conscious that everyone else has already fled, and confronted only by his own shadow.

Exhibited April 2002, ‘Byte Me’ (Group Show), Phototechnica, Sydney.

These seven images are a small selection of a much larger series completed in 2000, whilst I was living in Barcelona. Though many of these images are not from Spain, they reflect my own search for identity whilst assimilating into another culture.

Each image captures a single protagonist engaged in their own life, thoughts and desires whilst metaphorically capturing my own situation. Stylistically borrowing from the social-documentary images of Inge Morath, the series is an attempt to capture the inherent beauty of the everyday.

Exhibited May 2002, Palace Cinemas Leichardt, Sydney.