MoodShare is a tool for creative professionals which solves the thorny problem of not being able to read other people’s minds. Instead, we believe that collaborative mood boards are the best way to get consensus around an idea and it’s execution.
Strategy - Project List
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The-Affair was the first fashion brand in the world to be inspired exclusively by literature.
Co-founded by myself and David Black in late 2007, the brand is a response to the mindless mindless hip-hop and pop cultural references that define streetwear. We decided instead to recognise and target the discerning intellect of men who read.