The core concept was that in a convertible, all your senses become more stimulated. – the scent of a BBQ becomes massive, the sound of a radio becomes all-consuming. Taking visual cues from the campaign TV spot, we created a completely immersive world where you can literally “rediscover your senses”.
Volkswagen UK partnered with 4 illustrators across Europe to create a series of de-cals for the New Beetle. Apart from a microsite, it was decided that VW actually needed a new brand to best communicate the concept behind the project. After many proposals, ‘Art’ was (unfortunately) chosen. From this point it was a small, logical step to use the gallery metaphor for the microsite.
Concept and art direction of TribalDDB London’s Summer 2006 showreel. After Effects by Isaac Bell.
Concept and art direction for TribalDDB’s motion identity, to be used as a bumper for all motion graphics produced by the company. After Effects by Isaac Bell.
This was a speculative project at TribalDDB for TUI (Thompson), the aim of which was two-fold: a). to show the breadth of TUI’s global coverage and b). to simplify their overly-complex search system. The concept was to replace the bewildering array of dropdown menus with a map and 3 key questions: how much? when? and how long can you handle in a plane?
Leveraging the heritage of the UK’s best selling small car, the launch strapline for the Golf Plus was “A Golf. Just a little bit bigger”. We translated this concept online into a series of experiments an obsessed owner does involving the car and his (seemingly) shrinking dog, Roscoe.
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