http://www.zoltancsaki.com Wed, 14 Oct 2009 15:23:17 +0000 http://backend.userland.com/rss092 en I recently led the pitch that won de-construct the business to create a new digital strategy for Ballantine's whiskey. Building on their recent 'Leave an Impression' positioning, our task was to launch the next phase of the campaign, breaking in 2009. Unfortunately I can't say much more at this point ... http://www.zoltancsaki.com/2008/10/14/ballantines-digital-platform/ Tennis has evolved. It's faster. Stronger. Wider. Longer. It's more demanding now than ever before - physically, mentally, and strategically. The personalities are bigger. Records are established, and then quickly superceded. 'Shape the Game' is adidas' answer to the evolution of Tennis. But the real strength of the idea is ... http://www.zoltancsaki.com/2008/09/05/shape-the-game-adidas-tennis/ Everything Matters is much more than a consumer-facing website. It is the entire comms platform for Panasonic Europe through to 2010. And its the culmination of almost a year's work which began with the strategy, in conjunction with Vizeum (UK) and Strawberry Frog (NL). As a website, 'Everything Matters' is a ... http://www.zoltancsaki.com/2008/05/21/everything-matters/ The phrase "Keep your friends close, but your enemies closer" was the departure point for the latest t-shirt in the-affair's quest to clothe the creative men of this world in something that not only looks good, but starts intelligent conversations. If Machiavelli didn't actually say it in 1513, he sure did ... http://www.zoltancsaki.com/2008/04/22/frenemies/ A single line from William Gibson's cult-classic Neuromancer speaks volumes in this t-shirt for the-affair. Created in collaboration with Dave Black, the graphic is a powerful visualisation of Colonel Willis Corto's tragic tale of betrayal. In a cold-war future that never happened, 'Operation Screaming Fist' would have crippled the Russian defense computers ... http://www.zoltancsaki.com/2008/04/22/cortos-crash/ Just another Jesus shirt you're thinking, right? Not exactly... 'Muslim Jesus' is a reflection on the futility of religious intolerance. From afar, Jesus stares serenely at those surrounding you. But up close, Islamic crescents cluster together in abstract patterns. Anyone close enough to know this and still want to have ... http://www.zoltancsaki.com/2008/03/28/muslim-jesus/ 2007 saw Adidas (global) focus most of their marketing budget on the second version of their 'Impossible is Nothing brand campaign. de-construct created this destination site to house the inspirational content of Adidas' stable of world-class athletes including David Beckham and the current men's 100m World Record holder, Tyson Gay. Awarded ... http://www.zoltancsaki.com/2007/10/17/impossible-is-nothing-adidas/ de-construct was tasked with creating a step-change in the way Panasonic communicates across Europe, by putting digital at the heart of their comms strategy across 2008 and beyond. Working with Strawberry Frog Amsterdam (ATL) and Vizeum UK (media strategy), our brief was to come up with a platform concept from which ... http://www.zoltancsaki.com/2007/10/14/panasonic-2008-platform/ de-construct was engaged by P&G in a 50/50 share research project around the nascent possibilities of interactive outdoor advertising. Unfortunately the project never went into production but these were some concepts illustrating how to use live data feeds to define the creative and drive footfall into the store adjoining the ... http://www.zoltancsaki.com/2007/10/14/interactive-outdoor-pg/ the-affair is a brand that creates beautiful conceptual t-shirts for the intelligent consumer tired of the cute-sy threadless aesthetic. Its the love child of myself and Dangerous Dave Black. With no physical presence on the high-street, we began with the simple insight that fitting rooms have full length mirrors for a ... http://www.zoltancsaki.com/2007/10/14/the-affair/ 'Un-illustrated' is a self-initated project exploring the power of illustration. The concept was very simple - use absence to speak volumes. I set about removing illustration elements from iconic pieces of communication / graphic design. Then I set up a Flickr group and opened the project up to anyone willing to ... http://www.zoltancsaki.com/2007/10/13/un-illustrated/ de-construct won a 5-way pitch for the design and strategy of the Sony / Sky PSP video download service, psp.tv. Whilst the PSP would be the device on which you would watch the content, the interface had to function across multiple devices including the PS3 (TV) as well as a traditional ... http://www.zoltancsaki.com/2007/10/13/psptv-sony-sky/ The Museum of Illustration (MOI) is a concept spearheaded by Quentin Blake, famed for bringing all Roald Dahl's characters to life. By 2011 they will have a building in London's newly redeveloped King's Cross area, but until then, they have a website. Intentionally austere graphic design allows the diversity of illustrations ... http://www.zoltancsaki.com/2007/10/13/museum-of-illustration-london/ After the extremely successful Da Vinci Code campaign, de-construct was asked to provide speculative ideas for a new CRM system with digital at its heart. We created the idea of Eurostar Live as a way of sharing content across multiple channels - online, mobile and digital outdoor. We suggested Eurostar should ... http://www.zoltancsaki.com/2007/09/17/eurostar-live/ de-construct was asked to pitch the strategy and website for TeamVertu - Vertu's high-profile sports sponsorship programme, currently centred around the Ferrari Challenge. We pitched an integrated concept where 'Attention to Detail' became the overarching message across every facet of their communications - from registration on the website through to ... http://www.zoltancsaki.com/2007/07/25/attention-to-detail-teamvertucom/ Boredom Is Your Fault isn’t just another blog - its a lens through which you see the world. Think of it as a personal ethos, a manifesto for living if you will. Begun in January 2006, its an uncompromising filter of the best creativity that our little globe has to offer ... http://www.zoltancsaki.com/2007/06/10/boredom-is-your-fault/ 'Your Own Personal Jesus' is a project that explores the idea that religion has been replaced with global consumer capitalism and its associated vices. Taking an iconic image of Jesus as the ground, I developed a system in Flash which replaces the pixels with any symbol desired. The example above ... http://www.zoltancsaki.com/2007/06/04/your-own-personal-jesus/ Le RendezVous Toyota (LRVT) is a concept space on Paris' famed Champs-Élysées that exists not to sell cars but to promote the Toyota brand. de-construct won a 5-way pitch to become the installation partner for the space. Our first project, though we did not know it at the pitch, would be ... http://www.zoltancsaki.com/2007/04/21/motormix-lrvt-toyota/ This wall was the second collaboration between myself, Dangerous Dave and Wen. We began a few days before halloween with 20 litres of black paint and the previous mural. I recorded the whole process and compressed it into these 90 sec. Its much nicer to watch that way. http://www.zoltancsaki.com/2006/11/12/untitled-mural-2/ The core concept was that in a convertible, all your senses become more stimulated. - the scent of a BBQ becomes massive, the sound of a radio becomes all-consuming. Taking visual cues from the campaign TV spot, we created a completely immersive world where you can literally "rediscover your ... http://www.zoltancsaki.com/2006/11/10/rediscover-your-senses-volkswagen-eos/